This policy provides information about how we use and share personal data relating to our business contacts and their representatives. It answers the following questions:
We are Trendale Ltd is a company based in South Croydon, United Kingdom. Trendale controls personal data about our business contacts and their representatives.
Trendale is registered in England and Wales under registration number 02105471 and our registered office is at Airport House, Suite 43-45 Purley Way, Croydon, Surrey, CR0 0XZ.
You can contact us about issues relating to personal data, including the contents of this notice, by any of the following methods:
Post: 28 Penwortham Road, South Croydon, Surrey, CR2 0Q
Telephone: 020 8763 1011
This section explains the purposes for which we use personal data about our business contacts and their representatives. More detail about the types of personal data that we might use for these purposes can be found in section 4 below.
We use personal data for marketing purposes. This includes informing you about products and services by phone, email or post that we think may be of interest to you and providing you with related materials such as news items and blog posts. This also includes informing you by phone, email or post about the relevant products and services of the companies that feature in the HV Index Desk Reference Book that we publish.
We use personal data for relationship management purposes. Relationship management is the ongoing maintenance of our relationship with our clients and their representatives. This could include activities such as letting you know about service changes or planned maintenance activity, contacting you with billing enquiries, inviting you to events and webinars, dealing with your enquiries, or asking you about what sorts of services you want us to develop.
Sometimes we might need to use your personal data to provide you with information, services and facilities that you have asked for. For example, if you sign up to one of our events or webinars we might use your contact details to let you know how to access it.
Monitoring and improving our websites
We use information such as how different people navigate around our website, how long they spend on particular pages, whether they download any of our content (including product brochures, white papers and so on) in order to help improve the user experience of our website.
The United Kingdom’s data protection law allows the use of personal data where the benefits (or “legitimate interests”) of doing so outweigh the possible negative implications for the relevant individuals. These are the grounds on which we usually rely when we use your information. If you object to us using these grounds you can do so at any time as explained in section 9.
The benefits that are being pursued are:
We have an interest in promoting our clients’ products and services to commercial heating, ventilation and business services consultants, contractors and end users by phone, email or post*.
We also have an interest in promoting our own products and services to our clients and potential clients by phone, email or post.
Understanding our clients and potential clients
We have an interest in learning about our clients and potential clients so that we can better understand what services and information could be of interest to them.
Running a business
We have an interest in running our business and we process information where necessary to do so.
* Trendale Ltd is a well-established UK-based publisher of business information, with specific expertise in the heating, ventilation and building services sector. To grow and generate profits, Trendale needs to compile a database and publish data for heating, ventilation and business services consultants, contractors and end users. Generating profits enables Trendale to contribute to the economy by paying taxes in the UK, pay its staff and reward them for the great work they do and reward its investors for having the confidence to invest.
To achieve these aims Trendale has a legitimate interest to process personal data to identify commercial heating, ventilation and business services consultants, contractors and end users, who are in job roles that are likely to require products and services offered by companies who feature in the HV Index Desk Reference Book. Data is made available to HV Index staff and companies who feature in the HV Index Desk Reference Book that have a legitimate business interest, so that they may market their products and services to you by phone, email or post. You can opt-out at any time. Please contact email@example.com be removed from our circulation list. To establish Legitimate Interest as a lawful basis for processing personal data for these purposes a Legitimate Interest Assessment was conducted.
In some circumstances, we may have other grounds to process personal data. These are set out in the following table, along with examples of the circumstances in which they might apply.
Necessary for performance of a contract with the relevant individual, or to take steps for entering into a contract.
If you sign up to one of our services, it will often be necessary for us to use your details in order to provide that service.
Necessary in order to comply with a legal obligation.
Regulators, government bodies and courts have powers to order us to provide information and, like any other organisation; we sometimes have to comply with their requests.
We obtain and use information from various different sources.
Type of information
Name and contact details
This is basic personal data about you at your place of work, and how to get in touch with you, including your name, job title, location, telephone number and email address.
This information is in the public domain for example on a website (e.g. LinkedIn) or public register. It could be provided directly by the relevant individuals; it could for example be given over the telephone, in an email, through our website, or in person at an event.
This is information about your organisation, your role within it and who your colleagues are.
This is information about our dealings with you, such as what information we have sent you, details of your transactions with us, who at Trendale knows you, and what meetings, events or webinars you have attended. It also includes your behaviour in response to our interactions with you, such as whether you have opened our emails, clicked on a link or watched a video.
We produce these records ourselves.
We produce these records ourselves by monitoring your use of our website.
This is information about your use of our websites, such as what pages you have visited and what content you have downloaded.
Companies who feature in the HV Index Desk Reference Book
If you are a heating, ventilation and business services consultant, contractor or end user, we may provide your data to companies who feature in the HV Index Desk Reference Book that have a legitimate business interest, so that they may market their products and services to you by phone, email or post. These companies may appoint sales agents or distributors to promote their products and services, to which you data may be provided.
Trendale / HV Index Staff
If you are a heating, ventilation and business services consultant, contractor or end user, we may make your data available to HV Index staff to ensure your details are correct.
We may provide your information to third parties who help us use it. For example:
These service providers will not be allowed to use your information for their own purposes or on behalf of other organisations.
We are based in the United Kingdom, and will normally access and use your information from here.
Sometimes we will need to send information elsewhere in the world. This might be the case, for example:
If your information has been sent overseas like this, you can obtain further information about the safeguards used by contacting us using the details set out in section 1 above.
We will normally keep your personal data while you have or your employer has an ongoing relationship with us or if you have demonstrated an interest in our products and services within the past two years. You can request us to delete it earlier as explained in section 9.
We use certain profiling techniques in order to help us to understand our clients and potential clients. This in turn helps us to understand which people might be interested in which of our products and services.
We do not though, use automated decision-making or profiling to make any decisions that will significantly affect you. For example, we do not use it to set the prices that we charge for our products and services.
You have several different rights in relation to the personal data that we hold about you. These are briefly described below. To enquire about exercising these rights, please use the contact details set out section 1.
Access: You have a right to find out what personal data we hold about you and certain other information such as how we are using it. From 25 May 2018, you also have a right to receive information in a portable format in certain circumstances. You may ask you for proof of your identity and address (e.g. a copy of your driving licence or passport and a recent utility or credit card bill). This is so that we can check any information we disclose is only provided to the correct individual.
Rectification: If you believe that the information that we hold about you is inaccurate or out of date, you have a right to get it corrected.
Deletion: If you want us to delete your personal data, you can ask us to do so at any time. However, you may wish us to retain your basic details on a suppression file so that we do not subsequently contact you if we receive your details again in the future.
Restriction: You can ask us to restrict our use of your personal data in some circumstances, such as when you believe the information that we hold about you is incorrect. While the information is restricted, it can only be used for certain limited purposes such as bringing or defending legal claims, or protecting another person. It cannot be used or shared for ordinary purposes.
Objection:You can let us know that you object to us using your personal data. For example, if you do not want to receive direct marketing from usorcompanies who feature in the HV Index Desk Reference Book. Please contact firstname.lastname@example.org.
If you are not happy you should make contact so that we can investigate your concerns. Please contact us using these details:
Post: 28 Penwortham Road, South Croydon, Surrey, CR2 0Q
Telephone: 020 8763 1011
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), which is the body that regulates the handling of personal data in the United Kingdom. You can do this online through the ICO’s website at www.ico.org.uk, by telephone on 0303 123 1113, or by writing to them at Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF.
We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
We will store all the personal information you provide on our secure (password and firewall-protected) UK-based server.
Electronic financial transactions entered into through our website will be protected by encryption technology.
You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).
June 2018 v2.2